Direct to Consumer and Digital Media Strategies for the Wine Industry

Define your niche and WIN!

TIP: Digital media is all about refining your brand to a few key words, then optimizing your site (and web presence in local or social media sites) for you key words. For example, if you make premium Pinot Noir from Monterey County, you should be optimized for you brand name + "monterey pinot" in all web entities..

Evolution of Web Strategies

2007 was eCommerce.
2008 was Search Marketing.
2009 was Social Media.
2010 IS Content Marketing.
(and Location Based Services!)

What's Next?